Best Free SEO Tools [100% Free] Available Online in 2020

Free SEO Tools with great quality are a big headache to thousands of SEO professionals who are involved with the search marketing industry. Search Engine Optimization (SEO) ensures that the content of any website comes up at the beginning of the search engine result page (SERP). In this regard, SEO tools help a lot to optimize your content and website.

When we hunt any content with the search engine by a keyword, the particular/relevant contents show up first according to their quality and degree of optimization.

Therefore, the process of optimization is very crucial for increasing traffic to any website. Good quality content and better optimization attract the appropriate traffic in high numbers from search engines.

There are several techniques and tools through which any webpage and its content can be optimized. However, the majority of these tools are paid with a limited free version. If you are a beginner and decided or starting to Lean SEO, these tools will be very helpful for you too besides SEO professionals.

Users can perform the basic tasks without taking their investigation to the advanced level through the free version of different SEO tools. Free versions of tools restrict the different opportunities one can work on per day.

This article will discuss the list of the best free SEO tools that are available online.

You may ask, is there any advantage of this free offer? Before, knowing the list of free SEO tools available online, let’s find the answer.

Why Do We Need Free SEO Tools?

• Free SEO tools allow users to be familiar with those particular tools and help them decide to buy a suitable one for advanced uses according to their needs.
• Free options let users perform basic SEO tasks without paying. It is a useful opportunity for users who do not afford to pay or who requires performing simple SEO related tasks in limited means.

Therefore, there is no justification for non-experts or non-professionals to pay for it. Rather, it would be wise for them to take advantage of the free versions of different tools available on their respective websites.

Hence, if you belong to the users of the above category, you should try the free SEO tools.

Do Free SEO Tools Really Works?

The answer is both YES and NO. It depends on your purpose of investigation! As mentioned above, if you limit your investigation to a limited number of keywords or analysis, the free option works.

However, the level of analysis one can perform varies according to the tools. Still, the free version of most available tools allows users to explore some features in general.

These features may include basic backlink analysis, limited edition of keyword research, keyword position tracking, contact analysis tool, and basic technical analysis tool.

Both tabular and graphical representations of data can be obtained by using some of the free SEO tools available online.

List of Best Free SEO Tools Available Online

If you go to the website advanceseotools.com and smallseotools.com, you will find a list of SEO tools to use for free. It will guide the users to develop content in an SEO friendly manner by providing support in each step of content development like:

• Article writing and rewriting
• Grammar checking
• Plagiarism checking
• Word counter
• Paraphrasing tool
• Searching appropriate keywords to attract traffics, etc.

Smallseotools.com

This website offers several SEO tools that users can operate for free. This site serves the users in the following ways:

• Plagiarism checker
• Article rewriter
• Grammar checker
• Word counter
• Spelling checker
• Paraphrasing tool
• MD5 generator
• Uppercase to Lowercase
• Word combiner
• Image to text converter
• Translate English to English
• Text to image
• Images editing tools
• Keyword tools
• Backlinks tools
• Website management tools
• Website tracking tools
• Proxy tools
• Domain tools
• Meta tags tools
• Password management tools
• Online PDF tools
• Development tools
• Unit converter tools
• Binary converter tools

Moreover, you do not need to be registered to take the services from this website. You can simply go to this website and use it.

Advanceseotools.com

This website provides users the same tools as smallseotools.com plus many other advanced SEO tools to ensure SEO Optimization.

You can say that Advance SEO Tools is one of the best alternatives to Small SEO Tools. There are 50+ SEO Tools for Free to use. Therefore, in addition to the above-mentioned services, advanceseotools.com offers the following tools:

• Plagiarism checker
• Article rewriter
• Word counter
• Spelling checker
• Paraphrasing tool
• Keyword Suggestion tool
• Backlinks checker tool
• Backlink maker tool
• keyword tracking tool
• Alexa rank checker
• Online Ping Website tool
• Domain age checker
• URL rewriting tool
• Mozrank checker
• URL encoder/decoder
• Server status checker
• Webpage screen resolution simulator
• Reverse IP domain checker
• Blacklist lookup
• Suspicious domain checker
• Link price calculator
• Website screenshot generator
• Domain hosting checker
• Get source code of a webpage
• Google index checker
• Page speed checker
• Code to text ratio checker
• Find DNS records
• Email privacy
• Google cache checker
• Broken links finder
• Search engine spider simulator
• Domain authority checker
• Page authority checker
• Class C Ip checker
• Online MD5 generator
• Website links count checker
• Pagespeed insights checker and more Free tools.

To use Advance SEO Tools, no registration is required, you can simply go there and work for free.

Google Search Console

Google Search Console is another great free technical SEO tool offered by Google. It was formerly called Google Webmaster Tool.

Almost every webmaster in the world uses this tool who has a website. Webmasters check their website’s search traffic and performance by using this tool.

With the Google Search Console, you can monitor your website’s performance, search queries, CTR, keyword’s average position, indexing, and crawling related issues, internal and external linking statistics, sitemap, robots.txt, and many more.

Bing Webmaster Tools

Bing is one of the major search engines offer by Microsoft. It has a Webmaster tool like Google Search Console by which one can add his website/s to the Bing search engine. Bing Webmaster Tool also a free tool for website owners and webmasters.

It not only exposes the added websites to the Bing index crawler; it also offers users various other services. These include troubleshoot the crawling and indexing the websites.

Besides, this tool allows users to perform tasks like submitting their URLs for faster indexing, advanced filtering, searching keywords, checking the website standards by markup validator, etc.

To receive the services of this Bing Webmaster Tools, just open a free account on the respective website! Then, all the free offers of the site will open up to you to help you with your SEO work!

Google Analytics

Google analytics one of the great free tools. Since 2005, Google has been offering Google Analytics services that help webmasters to analyze the detail of website visitors.

Users can know the age, gender, interest, device, and location of the visitors through this tool.

Providing detail of the visitors, this tool helps users to develop an appropriate strategy to increase traffic for a particular content/website.

The information Google Analytics provides includes visitors’ search interest, as well as information on the pages having a high bounce rate.

Moreover, one can integrate Google Analytics with other SEO tools and platforms to optimize its content.

Google provides this service free to its users. You just need to sign up for a free account to be its client!

Google Keyword Planner

Google keyword planner is one of the best free keyword research tools offered by Google. It provides some statistics on the keywords plus the alternative keywords very close to those particular words free of cost. The parameters on which it provides data are advertisement competition, minimum and maximum amount of bid range.

Google keyword planner also guides users to broaden their searches by suggesting different keywords related to the topic of interest.

The tool also offers one to analyze the displayed data by its option like a filter. This allows users to explore the data in various aspects according to their needs.

Google Trend

Google trend graphically represents the trend of the interest on a particular keyword or topic over time. This website is free and helps users to choose the SEO friendly keywords for their contents.

Google trend provides information on different web searches like image search, news search, Google Shopping, and YouTube search. One can find the information country-wise as well as subregion wise using this tool.

Google My Business

In the field of Local SEO, Google My Business is the No # 1 tool in the world. The best Local SEO tool offered by Google is completely free. Different businesses and organizations use this tool to maintain their visibility across Google, in the form of Search and Maps.

To open Google My Business account to list your business you just need a Google account. No issues you have a website or not. Your business just needs a physical location and phone number.

In Google My Business you will be able to publish your post, make and publish offers like a discount, etc. create an event, and more. These post, offer, and events also help to increase the visibility of your business.

Ubersuggest

This is another free SEO tool through which you can explore search data for various keywords free. It is one of the most popular keyword research tools offered by Neil Patel. The parameters it shows against a Keyword search include search volume, SEO difficulty, paid difficulty, and CPC.

However, to frequently use, you must register in Ubersuggest and there is a limitation in the free version.

Furthermore, it gives the graphical representation of the search trend of the keyword of interest. It also provides graphs on searcher’s age range and the number of people clicking on SEO results.

These SEO keyword research tools suggest different keyword ideas relevant to that of one’s interest. Ubersuggest can be one of the best competitor analysis tools also.

Additionally, it displays the list of URLs of different websites associated with that particular keyword. Thus, the users can go to those pages to research these contents from the lens of SEO.

Ubersuggest provides data on traffic volume, links, SEO difficulty, and social shares of each URL relevant to the keyword of interest. However, the free version limits the user to see the information of several URLs, not all.

SEMrush

SEMrush is an SEO tool that helps users to do a highly advanced level of analysis from an SEO perspective.

Although limited opportunities in its free version, the software allows users to see the monthly traffic volume for a particular keyword or website, the trend of the searches for that keyword over time, the keyword difficulties, Cost Per Click (CPC), competitive density, the number of SERP features and URLs appearing against searching a particular keyword.

Besides, users can find domain overview, traffic analysis, social media analysis, technical SEO analysis, Link profile, finding error in pages or websites, keyword position tracking for the organic and local pack, paid advertisement analysis, generate a content idea, title generator, and many more.

Moz

Moz offers a range of SEO tools for free. That includes keyword explorer, Link Explorer, and MozBar.

To take the advantage of its free version, you need to open a free account in moz.com.

Keyword Explorer

Keyword Explorer provides a keyword analysis by providing information on monthly volume, SEO difficulty, organic Click-Through-Rate (CTR), and priority.

Furthermore, one can get keyword suggestions, and SERP analysis of the websites relevant to the searched keywords from this tool.

Link Explorer

Link Explorer measures the quality of the backlinks of any website. It provides detailed information regarding link quality, the value of the linked pages, linking domain, anchor text, and spam score.

The tool is helpful to build a high-quality backlink for the website to perform better in search engines.

MozBar

MozBar is an SEO tool and browser extension offered by Moz, that helps people in SEO related works to equip them to do effective content marketing in the digital platform.
It was developed in 2004. It offers users both paid and free service.

In the free version of MozBar, you can get information on Page Authority (PA) and Domain Authority (DA) of each website displayed in SERP.

However, you should go to the paid option if you need advanced level tasks like link analysis.

A bar showing PA and DA value will appear against each respective website displayed in SERP once the tool is added to your browser.

With the help of MozBar, you will able to see the Page Analysis and No-Follow, Do-Follow links.

SEOquake

SEOquake is another SEO tool that can be added to a compatible browser like Google Chrome, Mozilla Firefox, and Opera.

It provides information on the SEO related status of each website on SERP. The parameters on which it provides free information include Alexa rank, Google index, Bing index, SEMrush rank, web archive age.

However, to gather information on backlinks and traffic analytics of the respective page one needs to connect to SEMrush.

WebRank SEO

WebRank SEO is another browser extension available in almost all browsers. The WebRank gives free information on Alexa rank, website age, traffic graphs, backlinks, and other statistics of a particular site.

Setting as a toolbar extension on the browser provides information on the clicked page.

Therefore, once set WebRank SEO as an extension on the browser, you will receive the detailed SEO related information of the site of your interest for free.

Real-Time Content Analysis

This Real-time Content Analysis with Yoast SEO is another free tool offered by Yoast SEO.

If you are a content or article writer, this Real-time Content Analysis tool can be your number one tool. With this tool, you will be able to create high-quality SEO friendly content.

It evaluates the given content concerning all SEO parameters starting from selecting keyword in the title to sentence construction.

Hence, you should consider this site before finalizing your content, and expect the content to appear on the top pages of SERP.

Besides, to provide knowledge and other SEO-related supports, it offers a free tool to evaluate any content from an SEO perspective.

SEOPressor

To increase the conversion rate, there is no alternative to CRT (Click through rate). And to increase CRT attractive title is very important.

Here is the deal. If you want to increase your CRT and conversion rate, you must focus on an attractive and eye-catchy title.

To generate an effective title you may use SEOPressor for free. SEOPressor is one of the free tools available online to generate an SEO friendly and attractive title for given keyword or phrases.

LSIGraph

By using LSIGraph you can find the LSI (latent semantic indexing) keywords. LSI is also known as related keywords. So that you can avoid repeating the main keyword throughout your content.

This tool suggests other relevant keywords to the keyword one is looking for. Thus, the user can maintain the recommended and safe keyword density needed for creating SEO-friendly content.

Answer the Public

One can find a list of all questions, people searches on Google regarding a particular keyword from the SEO tool available on the answerthepublic.com

It provides data in a form of an image called the search cloud. This visual representation contains all questions people search so far. The questions investigate 5Ws (what, who, when, where, why), how, can, will, and which.

This tool can be used to find attractive and effective content Ideas and Titles.

Screaming Frog

On-page optimization is very important in search engine optimization to get a better rank in SERP. Screaming Frog is another SEO tool that helps users in tasks with on-page optimization. It works as a website crawler.

The main tasks of this tool are to extract data and audit for common SEO issues. Therefore, it guides users to improve their on-page content in an SEO friendly manner.

In its free version, you can download and crawl 500 URLs. Therefore, the offer is attractive for you if your need matches the limit it sets for free options!

Grammarly

If you are a writer, Grammarly can be your best friend of writing. To ensure grammatically error-free content you can take advantage of Grammarly.

This content writing tool is available in Online as well as Microsoft Word, Google chrome browser.

This is a free grammar checker, not only grammar but also spelling, styling, and so on, that can be added to the browser as an extension. One can install Grammarly to allow this tool to work on Microsoft Word/Office content.

Grammarly has a free and paid version. If you are a beginner and want to use Grammarly for your basic use then the free version is enough for you. But if you are a professional writer or want to build your career with content writing, you should go for a paid one.

Keyword Revealer

Keyword revealer offers users a wide range of search-related data for free though in a limited quota per day. It shows the important SEO parameters for the keyword of interest along with other similar keywords.

The displayed parameters include the monthly volume of traffics, volume trends over time, Cost Per Click (CPC), potential monthly earnings from Ads click, and several words in a particular keyword.

However, it also evaluates the keyword difficulty for the limited number of keywords, though not in an unlimited number in the free option. You can download the data for free from keyword revealer, and then analyze as per your need.

This keyword research tool also provides both global and country-wise data. Moreover, it shows the information on keyword searches in several languages including English.

Majestic

Majestic is an SEO tool that provides data on the backlinks of a website. Therefore, one can find trust flow, citation flow, and the backlinks details of a website using this tool.

However, this site offers limited service to users for free. If one needs basic backlink related information of websites in very limited number, this tool serves the purpose well.

Check My Links browser extension

Check My Links is a browser extension. It is another free SEO Tool using by thousands of SEO professionals. With this tool, you can find broken links to any web page.

Broken links are harmful to quality SEO. For this reason, SEO professionals want to keep their pages free of broken links. With this Check My Links browser extension you can find broken links easily and fix them for better results.

GTmetrix

Webpage loading speed is a major ranking factor in SEO. Intending to improve the speed and performance of your website, GTmetrix provides the best guideline.

GTmetrix is another best SEO tool in terms of the speed performance of any website. GTmetrix reveals the page speed of any websites in particular and finds out the reason for the slow speed.

This tool analyzes the performance of websites on basis of which it provides users with recommendations to improve their sites.

Millions of SEO professionals, webmasters, and website owners use this tool to improve and fix website speed.

Hunter

Hunter is an email finder and email verifier tool that finds email address in seconds for any domain. It helps users to maintain necessary communication between website owners, webmasters, and bloggers for business or any other dealing purpose.

Here, you will be able to go for 50 free searches per month using Hunter.

Conclusion

To conclude, the free SEO tools available online serve well if the purpose is to perform the basic SEO works. However, in a few cases, it is possible to make advanced level analysis in a limited number. Thus, it is recommended to take the advantage of these free tools as long as it serves the purpose!

The article is written by:

Rumana Ali
Freelance Writer in Upwork, Freelancer.com, and Fiverr